SMS Marketing
SMS marketing that respects the inbox
SMS marketing is using text messages to promote products or bring customers back. On VeloBotix it runs as bulk SMS with scheduling, Sender ID and delivery analytics — separate from OTP and order alerts.
What works in Sri Lanka
Short offers, appointment reminders, restock notices and payment nudges. Sinhala, Tamil and English all work in GSM or Unicode (Unicode uses more credits per character).
Segment lists. A blast to a cold file performs worse than a list of people who already buy from you.
Keep marketing and transactional apart
Do not mix OTPs into promo copy. Customers learn to trust your Sender ID; spam trains them to ignore it.
Questions people ask
- Do I need a different account for marketing SMS?
- No. Use the same VeloBotix account. Keep contact lists and message types clearly separated in how you operate.